✶ Sequel

2023

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Art direction
Visual Identity
Graphic design
Web design

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In 2023, Gustaf Lundberg Toresson launched his video podcast Sequel, an interview show where inspiring creatives all over the world tell their stories. Guests include Matilda Djerf, Petter & Emelie Stordalen and Joe Foster among others. Video podcast is a new format of media that challenges the  traditional podcast by adding a new layer – the option to watch as you listen. Sequel is Gustaf Lundberg Toressons first step on an journey to build his own media company.

Gustaf approached Save-Our-Souls with nothing but a name and a goal – to put his video podcast on the map. I created a visual identity inspired by traditional media and old school magazines like Forbes and NYT, two brands with a strong legacy and timeless elegance. I also pulled inspiration from younger, nostalgic media platforms like DAZED magazine and MTV, and somewhere between playful and timeless, youthful and elegant, a magazine and an album cover, Sequel was born.

Deliveries includes brand guidelines, logotype,  social media assets and a website.

Made at Save-Our-Souls.