In 2023, Gustaf Lundberg Toresson launched his video podcast Sequel, an interview show where inspiring creatives all over the world tell their stories. Guests include Matilda Djerf, Petter & Emelie Stordalen and Joe Foster among others. Video podcast is a new format of media that challenges the traditional podcast by adding a new layer – the option to watch as you listen. Sequel is Gustaf Lundberg Toressons first step on an journey to build his own media company.
Gustaf approached Save-Our-Souls with nothing but a name and a goal – to put his video podcast on the map. I created a visual identity inspired by traditional media and old school magazines like Forbes and NYT, two brands with a strong legacy and timeless elegance. I also pulled inspiration from younger, nostalgic media platforms like DAZED magazine and MTV, and somewhere between playful and timeless, youthful and elegant, a magazine and an album cover, Sequel was born.
Deliveries includes brand guidelines, logotype, social media assets and a website.
Made at Save-Our-Souls.