För alla dina ritualer
Visual concept and graphic design system, custom typeface, print originals, social media and campaign assets for Apohem.
As of 2022, Apohem was Sweden’s fastest growing online pharmacy. In a market where competitors are mainly using rational messaging like fast deliveries and cheap price, Apohem was in need of a stronger brand messaging. Their new concept För alla dina ritualer celebrates bathroom habits and elevates everyday moments, with a distinctly emotional tone of voice that stands out from your usual pharmacy. The campaign playfully follows different people and their rituals in a seemingly infinite bathroom, the film is accompanied with a sleek graphic design system and a liquid looking, hand-drawn logotype looking as if it was drawn using objects found in a bathroom; toothpaste, soap or lotion.
Made at Save-Our-Souls.