➼ Apohem
För alla dina ritualer
2023
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Campaign Identity
Typography
Logotype
Graphic Design
Visual Concept
Visual concept and graphic design system, custom typeface, print originals, social media and campaign assets for Apohem.
As of 2022, Apohem was Sweden’s fastest growing online pharmacy. In a market where competitors are mainly using rational messaging like fast deliveries and cheap price, Apohem was in need of a stronger brand messaging. Their new concept För alla dina ritualer celebrates bathroom habits and elevates everyday moments, with a distinctly emotional tone of voice that stands out from your usual pharmacy. The campaign playfully follows different people and their rituals in a seemingly infinite bathroom, the film is accompanied with a sleek graphic design system and a liquid looking, hand-drawn logotype looking as if it was drawn using objects found in a bathroom; toothpaste, soap or lotion.
Made at Save-Our-Souls.
Press:
Resumé ︎︎︎
✶ Sequel
2023
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Art direction
Visual Identity
Graphic design
Web design
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In 2023, Gustaf Lundberg Toresson launched his video podcast Sequel, an interview show where inspiring creatives all over the world tell their stories. Guests include Matilda Djerf, Petter & Emelie Stordalen and Joe Foster among others. Video podcast is a new format of media that challenges the traditional podcast by adding a new layer – the option to watch as you listen. Sequel is Gustaf Lundberg Toressons first step on an journey to build his own media company.
Gustaf approached Save-Our-Souls with nothing but a name and a goal – to put his video podcast on the map. I created a visual identity inspired by traditional media and old school magazines like Forbes and NYT, two brands with a strong legacy and timeless elegance. I also pulled inspiration from younger, nostalgic media platforms like DAZED magazine and MTV, and somewhere between playful and timeless, youthful and elegant, a magazine and an album cover, Sequel was born.
Deliveries includes brand guidelines, logotype, social media assets and a website.
Made at Save-Our-Souls.
𖧷 Mindler
En
2023
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Graphic Design
Visual Concept
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For their Midsummer campaign 2023 Mindler wanted to raise awareness regarding mental illness during the summertime. Studies show that mental illness can worsen just from the pressure of enjoying summer, and this ad was created as a reminder that no matter the holiday, being human is okay. Using a diary format the ad describes a seemingly idyllic Midsummer’s day, and using handwriting certain words have been crossed out or highlighted to change the storyline to how it might feel in reality for some people. The ad could be seen in Sweden’s major newspapers Dagens Nyheter, Expressen and Aftonbladet during the week before Midsummer Day.
Made at Save-Our-Souls.
♞ Coach
What we carry makes us stronger
2023
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Graphic design
Campaign Identity
Campaign Logotype
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For Coach’s campaign What we carry makes us stronger I created a campaign logotype as well as the graphic design system, print originals, social media assets and various campaign assets.
Made at Save-Our-Souls.
Press:
Resumé︎︎︎
